Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it.
Here are 3 reasons to hire out your blog:
- You may have been an English major–I was, too–but writing content for social media and promotion is NOT like writing your college papers. I’ve been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective marketing. I am also adept at working with you however you want–we can start with just editing if you’re more comfortable that way. (FYI…Eventually, most of my “just need editing” clients end up handing it off to me. This is because I’ve worked to build their trust and capture their voice effectively.)
- You need to protect your time. Think about how you want to spend your time. Your business will flower once you decide where your time is best spent, and go there. Even if you’re already doing it all and doing just fine, you’ll need to decide what to hire out if you want to grow. Every SBO comes to that decision. Choose which tasks need to drop off the list in order for you to succeed and maintain good quality of life. That’s why I have a bookkeeper and a housecleaning service.
- You need to prioritize your projects. If you’re weighed down by something you don’t want to do, it leaches energy from other things. Even if you’re good at something, that doesn’t mean you have to do it. If you don’t like it, or you like other things more, or you’d rather be directing your attention to another part of your business (such as growing a new division, expanding your network, building your company) then it’s time to hire it out.
You cannot overestimate the value of the energy of the new, fresh eye of a professional who knows the ropes in marketing. Ideas flow, stuff gets done, and you start to have fun again. You might even start blogging, yourself, to add to the great content on your blog. You can never have too much good content!
So take the plunge. Talk to us. Hire out your blog, and get back to doing what you do.