October was a busy month! Working for projects for my current clients (check out the recent rebrand for a local allergist specializing in functional medicine.) Taking on work for new clients (stay tuuuuuuned!) And on top of my usual stuff, I had some great opportunities to speak on content strategy. AMP-RI First, I was excited to be asked to speak at AMP-RI, the Association of Marketing Professionals of Rhode Island. This group was founded in 2009 and now has over 500 members. Each month, … [Read more...]
WTF Words: Defuse vs. Diffuse
We need to talk about the word "diffuse." People are using the word diffuse a lot lately, and they are all using it WRONG. I see it all the time. "Well, I wanted to diffuse the tension, so I told a joke." (It actually gave me physical pain to write that sentence.) According to good ol' Merriam-Webster, to diffuse something means to "permit or cause to spread freely." Think of it this way: why do you use a diffuser? You use a diffuser to spread a lovely aromatherapy oil into the air. Release … [Read more...]
Why Blog on Other Blogs?
It's been a little while since I last posted to my blog, and for a person who not only blogs for other people for living but also teaches people about blogging, that may be seen as a cardinal sin. But it's not as bad as what I'm about to confess. I've been cheating on my blog, with another blog. Yes, I am blogging on another blog. I've blogged on a few blogs, actually--I've posted on LinkedIn, Medium...I know, I'm ashamed. I hope my blog will forgive me. When I teach my blogging class, … [Read more...]
3 Reasons You Should Hire Out Your Blog
Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog: You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]
WTF Words: It’s Hon, not Hun
Alternate title: Stop calling your sweetheart or friend a medieval terrorist I have a request. Can people stop using "Hun" to shorten "Honey"? What do you think, can we try that? I see it everywhere on Facebook. Someone posts a problem...someone reacts with “Hang in there, hun!” [sad emoji] Someone posts an event...someone reacts with “Can’t come to your event (boo!) but we’ve got to get together, hun!” Someone posts a selfie...someone reacts with “You look beautiful, … [Read more...]
Interview with the New England Tech Podcast [AUDIO]
I've been busy with webinars, classes, and talks (not to mention actual WORK!) But I couldn't let another week go without sharing this podcast interview with Stephen Tiszenkel! Stephen has over two decades of experience in digital marketing, and his company provides answers to all your questions and challenges in the digital marketing world. Steve developed his podcast to share information about trends in tech and digital marketing trends. Recent podcasts have touched on everything from … [Read more...]
It’s Just Snow, People!
Every winter, after a few snowfalls, New Englanders participate in their favorite sport. No, it’s not hockey or skiing--it’s complaining. We loooove to kvetch about winter, snow, ice. And we’ve had some pretty intense winters the past few years, so I get it. However, as a writer, I have a strong hibernation tendency, so I looooove winter. Yes. I am crazy. But I honestly don’t mind when the world has to stop for a little while. We’re on the go, go, go, constantly. I see snow as Nature’s way … [Read more...]
Upcoming Blogging Boot Camp at Cape Cod Community College!
Blogging is an essential piece of your content strategy. At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. We will once again be teaching a Blogging Boot Camp at The Center … [Read more...]
Upcoming Webinar on Creating a Content Calendar
Mark your calendars! On Thursday, November 2, 2017, at 2:00pm EST, I will be presenting my talk, "Corral your Creativity with a Content Calendar" as a webinar on iThemes Training. I've given this talk at the RI WordPress Meetup, and I'm excited to have the opportunity to offer it to a wider audience. About iThemes iThemes is a one-stop shop for WordPress themes, plugins, and training. The iThemes Training area offers an array of live webinars on WordPress topics, with learning for all levels. … [Read more...]
Webinar: Blog Like a Boss on iThemes Training
Mark your calendars! On Wednesday, August 30, 2017, at 4:00pm EST, I will be presenting my Blog Like a Boss talk as a webinar on iThemes Training. I've given this talk at WordCamps and other conferences all over Rhode Island and Massachusetts, and I'm excited to have the opportunity to offer it to a wider audience. About iThemes You may have heard of iThemes, a one-stop shop for WordPress themes, plugins, and training. The iThemes Training area offers an array of live webinars on WordPress … [Read more...]