Content is king, but you don’t have to be its slave! Want to blog like a boss? Start here. Creating a content calendar (also known as an editorial calendar for all you escapees from the old publishing model) will help you get ahold of the content monster. [Tweet "Content is king, but you don’t have to be its slave! http://wp.me/p7jtXE-2rI"] Our content calendar covers goals, themes, and allllll the places you’ll want to publish your content. Start with the gimmes (holidays and other events … [Read more...]
Title Tag and Meta Description: A Basic Guide
When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]
Blog Boot Camp Coming up at Cape Cod Community College!
At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. If you think you’d like to take a stab at DIY blogging, check out our upcoming Blogging Boot Camp at The Center for Corporate … [Read more...]
What is a “Reasonable Price” for Creative Services?
Very often, I am asked if a creative professional I recommend is "reasonably priced." I don't know what that means. In the current market, for example, logo design can cost you anywhere from $5 to $50,000 (or more--the new Rhode Island tourism logo, which is universally hated by Rhode Islanders, cost $1 million. Yet it was designed by the guy who came up with I♥NY, so who knows? Maybe it will be a sleeper hit.) What, exactly, is “reasonable”? The definition of professional is someone who … [Read more...]
What the f$%k do I need a blog for, anyway?
Frequently Asked Questions from business owners who have not yet started their company blogs Q: Who actually reads this sh#@t? A: You would be surprised! Even a company blog has news that may be of interest to your customers. As long as you provide good, quality information, people will read. You can also choose topics that will get your blog read and shared: featuring customers, sharing news, and more. Listen, you have a business because your customers need your knowledge and expertise. … [Read more...]
Photo Shoot at Attleboro, MA Historical Site
Recently, 3am Writers worked with Kensington Real Estate Brokerage to create press releases and other pieces for online content and social media. I always enjoy working with photographer Jen Osojnicki (she makes me look good!) and I welcomed the chance to connect with my longtime client and fellow Social Media Diva, Sheryle DiGirolamo. Sheryle is a local REALTOR®and owner of Kensington Real Estate Brokerage, a boutique real estate firm with offices at 214 North Main Street in Attleboro, MA … [Read more...]
3am Writers: Out in the World for Our Clients
One of the big things we like to communicate on our website is how our company, 3am Writers, works with clients. I’m rarely just sitting in front of a computer in my jammies (although that is truly my favorite way to write, I won’t lie to you.) Most of the time, we’re out in the world, interacting with our clients and their customers, learning, and getting inspiration. A picture is worth a thousand words, so I called upon my good friend and fellow creative, Jen Osojnicki, to take some … [Read more...]
WTF Words
English is not the easiest language, and it’s full of words that make English speakers and writers say “WTF?!” But nothing--nothing!-- makes writers and editors say “WTF?!” more than misused words and phrases. With the dawn of social media, everyone can publish their own content. Most of the time, I think this is a great thing. But once in a while (and sadly, it’s happening more often lately) I see phrases misused and I start to think maybe there should be a job for people who know language … [Read more...]
How This Website was Made
So, first, when a man and a woman really love each other...no, wait, that's how babies are made. This website, 3amwriters.com, was made by professionals. The next time I meet with a new client, and I am talking about how I create website content and how I work with fabulous designers who design fabulous websites and also bring in other fabulous resources (e.g., fabulous photographers, fabulous SEO strategists, etc.) to make a website even more fabulous, his or her first question will … [Read more...]
How to Start a Decent Company Blog
Many companies understand the value of a company blog--it’s a great way to educate and inform your audience, as well as build relationships with your customers. It’s also a key part of your SEO strategy. But HOW TO GET STARTED????? 1) Brainstorm: Think about your customers. What do they want to know? There’s a lot you can share with them--new hires, new products, industry news. But go beyond that. Think about who your customers follow. Who they like to read. Partner with local … [Read more...]