A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]
3 Reasons You Should Hire Out Your Blog
Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog: You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]
Why Blog on Other Blogs?
It's been a little while since I last posted to my blog, and for a person who not only blogs for other people for living but also teaches people about blogging, that may be seen as a cardinal sin. But it's not as bad as what I'm about to confess. I've been cheating on my blog, with another blog. Yes, I am blogging on another blog. I've blogged on a few blogs, actually--I've posted on LinkedIn, Medium...I know, I'm ashamed. I hope my blog will forgive me. When I teach my blogging class, … [Read more...]
WordCamp RI Blog like a Boss [VIDEO]
Hey, everybody! It's Throwback Thursday and I'm thinking about WordCamps and how awesome they've been. This is truly a great event for those who use WordPress and want to learn more about it. If you missed WordCamp RI 2016... You can view my WordCamp RI 2016 talk, Blog Like a Boss, right here. While you're at it, check out some other great talks from people who I am honored to call colleagues in the WordPress world. Adam sets out a great guidelines so we can all stop tearing our hair … [Read more...]
Upcoming Blogging Boot Camp at Cape Cod Community College!
Blogging is an essential piece of your content strategy. At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. We will once again be teaching a Blogging Boot Camp at The Center … [Read more...]
Webinar: Blog Like a Boss on iThemes Training
Mark your calendars! On Wednesday, August 30, 2017, at 4:00pm EST, I will be presenting my Blog Like a Boss talk as a webinar on iThemes Training. I've given this talk at WordCamps and other conferences all over Rhode Island and Massachusetts, and I'm excited to have the opportunity to offer it to a wider audience. About iThemes You may have heard of iThemes, a one-stop shop for WordPress themes, plugins, and training. The iThemes Training area offers an array of live webinars on WordPress … [Read more...]
Blog Like A Boss at WordCamp Boston 2017
Ah, WordCamp Boston. Some days, everything seems to work out juuuust right. You get a great parking space. You arrive at an event and the first face you see is a friendly one. There are lots of snacks. And as you move through the day, every conversation is meaningful and fun. That was WordCamp Boston for me. First of all, you have to know that all WordCamps are amazing--they're chock-full of interesting information, smart, quirky people, and helpful vendors proffering kickass swag. (WCBOS had … [Read more...]
Content Calendars: Upcoming Talk at WordPress Meetup RI
Let's talk about content calendars. I know, you were hoping I'd bring that up. It's the elephant in the room for bloggers. To plan, or not to plan? Are you a spontaneous creative who chafes at the idea of doggedly scheduling out content? Or, rather, a panicked planner who breaks into a sweat at the very thought of having to come up with creative ideas on a regular basis? Here's the good news: using a content calendar can help you both. WordPress RI Meetup Details I'm excited to announce that I … [Read more...]
Blog like a Boss: Boston WordPress Meetup Video & Slides
Thanks to everyone who attended the recent Boston WordPress Meetup! It was a great group and I truly enjoyed presenting. Special thanks to Tom and Reiko Beach of TRB Designs, who kindly invited me to speak. Tom and Reiko run the Boston WordPress Meetup, which has been going on at the Microsoft NERD Center since 2008. Video and slides If you missed my blogging talk, but you still want to learn how to blog like a boss, check out the video. Sorry for the moments I slipped off-screen. I tend to … [Read more...]
Upcoming Blogging Talk at Boston WordPress Meetup
Anyone who knows me, knows that I love to talk. I especially love to talk about blogging, and I’ve been able to do that a lot this year through WordCamp RI and also through my Blog Like a Boss class at CCPE. For me, it's an honor to be asked to share info with these groups. The WordPress community is incredibly supportive, and I learn a ton of great tips whenever I attend one of these events! I am excited to announce that I will be talking about blogging as a small business owner next week. I … [Read more...]