If you were driving a bus full of people to your company HQ, you’d get directions first. You’d know all the good fast food joints and restrooms and landmarks along the way. You’d have a plan. Otherwise, what would happen? You’d get lost, or you’d run out of gas in the middle of nowhere. You’d be stuck with a bus full of unsatisfied, uncomfortable, unhappy people.
If you want your social media and content marketing to work, you’ve got to map it out. Have a plan. Content Strategy saves time, money, and stress. It’s the map that helps you get where you’re going, and take your customers with you.
Content Strategy includes:
- Editorial calendars
- Marketing plans
- Websites / SEO
- Social Media setup / monitoring / communication
- Email newsletters
- Blogs / Articles
- Press Releases / Press Kits
