I’ve written and managed many blogs over the years, and my advice remains the same: launch with a number of blog articles. Do NOT, under any circumstances, launch your blog with one entry that says, “Welcome to our blog” and nothing else. Today I’m breaking that rule to illustrate to you why: 1) It looks stupid. Frankly, when I see a blog launched and all it says is “coming soon!” or it just has one little "Welcome to our blog" article, I know that the company is not committed to … [Read more...]