A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]
Upcoming Blogging Boot Camp at Cape Cod Community College!
Blogging is an essential piece of your content strategy. At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. We will once again be teaching a Blogging Boot Camp at The Center … [Read more...]
Blog like a Boss: Boston WordPress Meetup Video & Slides
Thanks to everyone who attended the recent Boston WordPress Meetup! It was a great group and I truly enjoyed presenting. Special thanks to Tom and Reiko Beach of TRB Designs, who kindly invited me to speak. Tom and Reiko run the Boston WordPress Meetup, which has been going on at the Microsoft NERD Center since 2008. Video and slides If you missed my blogging talk, but you still want to learn how to blog like a boss, check out the video. Sorry for the moments I slipped off-screen. I tend to … [Read more...]
Upcoming Blogging Talk at Boston WordPress Meetup
Anyone who knows me, knows that I love to talk. I especially love to talk about blogging, and I’ve been able to do that a lot this year through WordCamp RI and also through my Blog Like a Boss class at CCPE. For me, it's an honor to be asked to share info with these groups. The WordPress community is incredibly supportive, and I learn a ton of great tips whenever I attend one of these events! I am excited to announce that I will be talking about blogging as a small business owner next week. I … [Read more...]
Upcoming Blog Boot Camps at Cape Cod Community College!
At 3am Writers, we love to write, and we love to teach writing. We’ll be speaking on content at WordCampRI 2016 this year, so we hope to see you there. But if you need more in-depth information on blogging, we will once again be teaching a Blogging Boot Camp at The Center for Corporate and Professional Education at Cape Cod Community College. You can learn to “blog like a boss” on Friday 10/7/2016 at CCPE at Hyannis Center, 540 Main Street, Hyannis, MA, or on Friday 11/18/2016, at the … [Read more...]
Mark your calendars: WordCamp is coming! WordCampRI takes place on Friday, September 30-Saturday, October 1, 2016, at New England Tech in East Greenwich, Rhode Island. This amazing event offers 2 days of all things WordPress, and whether you’re a newbie who just started a WordPress site, or a seasoned WordPress veteran who’s contributing to WordPress Core, you WILL get something out of this event. [Tweet "Stuff your brain with #WordPress info and education at @WordCampRI! … [Read more...]
A Stunningly Simple Content Calendar
Content is king, but you don’t have to be its slave! Want to blog like a boss? Start here. Creating a content calendar (also known as an editorial calendar for all you escapees from the old publishing model) will help you get ahold of the content monster. [Tweet "Content is king, but you don’t have to be its slave! http://wp.me/p7jtXE-2rI"] Our content calendar covers goals, themes, and allllll the places you’ll want to publish your content. Start with the gimmes (holidays and other events … [Read more...]
Title Tag and Meta Description: A Basic Guide
When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]
Blog Boot Camp Coming up at Cape Cod Community College!
At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. If you think you’d like to take a stab at DIY blogging, check out our upcoming Blogging Boot Camp at The Center for Corporate … [Read more...]
What is a “Reasonable Price” for Creative Services?
Very often, I am asked if a creative professional I recommend is "reasonably priced." I don't know what that means. In the current market, for example, logo design can cost you anywhere from $5 to $50,000 (or more--the new Rhode Island tourism logo, which is universally hated by Rhode Islanders, cost $1 million. Yet it was designed by the guy who came up with I♥NY, so who knows? Maybe it will be a sleeper hit.) What, exactly, is “reasonable”? The definition of professional is someone who … [Read more...]