Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog: You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]
Upcoming Blogging Boot Camp at Cape Cod Community College!
Blogging is an essential piece of your content strategy. At 3am Writers, we love to blog. But we understand that not everyone shares this love with us. So if you are business owner who needs to blog, and you’re tearing your hair out every time you try to do it, we’re here to help. We offer blogging for businesses, and we also teach blogging! If you are ready to hand over the reins of your blog, contact us for a consultation. We will once again be teaching a Blogging Boot Camp at The Center … [Read more...]
Blog Like A Boss at WordCamp Boston 2017
Ah, WordCamp Boston. Some days, everything seems to work out juuuust right. You get a great parking space. You arrive at an event and the first face you see is a friendly one. There are lots of snacks. And as you move through the day, every conversation is meaningful and fun. That was WordCamp Boston for me. First of all, you have to know that all WordCamps are amazing--they're chock-full of interesting information, smart, quirky people, and helpful vendors proffering kickass swag. (WCBOS had … [Read more...]
Blog like a Boss: Boston WordPress Meetup Video & Slides
Thanks to everyone who attended the recent Boston WordPress Meetup! It was a great group and I truly enjoyed presenting. Special thanks to Tom and Reiko Beach of TRB Designs, who kindly invited me to speak. Tom and Reiko run the Boston WordPress Meetup, which has been going on at the Microsoft NERD Center since 2008. Video and slides If you missed my blogging talk, but you still want to learn how to blog like a boss, check out the video. Sorry for the moments I slipped off-screen. I tend to … [Read more...]
Upcoming Blogging Talk at Boston WordPress Meetup
Anyone who knows me, knows that I love to talk. I especially love to talk about blogging, and I’ve been able to do that a lot this year through WordCamp RI and also through my Blog Like a Boss class at CCPE. For me, it's an honor to be asked to share info with these groups. The WordPress community is incredibly supportive, and I learn a ton of great tips whenever I attend one of these events! I am excited to announce that I will be talking about blogging as a small business owner next week. I … [Read more...]
Upcoming Blog Boot Camps at Cape Cod Community College!
At 3am Writers, we love to write, and we love to teach writing. We’ll be speaking on content at WordCampRI 2016 this year, so we hope to see you there. But if you need more in-depth information on blogging, we will once again be teaching a Blogging Boot Camp at The Center for Corporate and Professional Education at Cape Cod Community College. You can learn to “blog like a boss” on Friday 10/7/2016 at CCPE at Hyannis Center, 540 Main Street, Hyannis, MA, or on Friday 11/18/2016, at the … [Read more...]
WordCampRI 2016
Mark your calendars: WordCamp is coming! WordCampRI takes place on Friday, September 30-Saturday, October 1, 2016, at New England Tech in East Greenwich, Rhode Island. This amazing event offers 2 days of all things WordPress, and whether you’re a newbie who just started a WordPress site, or a seasoned WordPress veteran who’s contributing to WordPress Core, you WILL get something out of this event. [Tweet "Stuff your brain with #WordPress info and education at @WordCampRI! … [Read more...]
A Stunningly Simple Content Calendar
Content is king, but you don’t have to be its slave! Want to blog like a boss? Start here. Creating a content calendar (also known as an editorial calendar for all you escapees from the old publishing model) will help you get ahold of the content monster. [Tweet "Content is king, but you don’t have to be its slave! http://wp.me/p7jtXE-2rI"] Our content calendar covers goals, themes, and allllll the places you’ll want to publish your content. Start with the gimmes (holidays and other events … [Read more...]
Basic Blog SEO
A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]
Title Tag and Meta Description: A Basic Guide
When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]