When a company decides to create or refresh its brand, the first thing that most people think about is making a change to the logo and visuals. Images allow people to understand and connect with a brand, and they have an incredible ability to inspire emotion and action. It's easy to understand why logos are the first thing people think of.  However, the power of the words to convey the ideas behind the brand cannot be ignored. This is why brand messaging continues to be a key element in the … [Read more...]