Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog:You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]
WordCampRI 2016
Mark your calendars: WordCamp is coming!WordCampRI takes place on Friday, September 30-Saturday, October 1, 2016, at New England Tech in East Greenwich, Rhode Island. This amazing event offers 2 days of all things WordPress, and whether you’re a newbie who just started a WordPress site, or a seasoned WordPress veteran who’s contributing to WordPress Core, you WILL get something out of this event.[Tweet "Stuff your brain with #WordPress info and education at @WordCampRI! … [Read more...]
What the f$%k do I need a blog for, anyway?
Frequently Asked Questions from business owners who have not yet started their company blogsQ: Who actually reads this sh#@t?A: You would be surprised! Even a company blog has news that may be of interest to your customers. As long as you provide good, quality information, people will read. You can also choose topics that will get your blog read and shared: featuring customers, sharing news, and more. Listen, you have a business because your customers need your knowledge and expertise. … [Read more...]
How This Website was Made
So, first, when a man and a woman really love each other...no, wait, that's how babies are made.This website, 3amwriters.com, was made by professionals. The next time I meet with a new client, and I am talking about how I create website content and how I work with fabulous designers who design fabulous websites and also bring in other fabulous resources (e.g., fabulous photographers, fabulous SEO strategists, etc.) to make a website even more fabulous, his or her first question will … [Read more...]
How to Start a Decent Company Blog
Many companies understand the value of a company blog--it’s a great way to educate and inform your audience, as well as build relationships with your customers. It’s also a key part of your SEO strategy. But HOW TO GET STARTED????? 1) Brainstorm: Think about your customers. What do they want to know? There’s a lot you can share with them--new hires, new products, industry news. But go beyond that. Think about who your customers follow. Who they like to read. Partner with local … [Read more...]
Magic
Legend says, the natives who first saw the white men on the shores of what was then not even called America were at first blind to them. They'd never seen ships before, so they kept saying they saw distant "clouds” on the sea. Billowing sails can certainly look like clouds and they had no point of reference for such a thing. But the local shaman, which is kind of a cross between doctor, magician, and priest in native culture (depending on who you talk to) kept seeing something different. Every … [Read more...]
WordCamp Providence 2015
WordPress is a great platform for web development and it has made producing your own content possible for so many people. for the past couple of years, I've attended WordCamp in Providence, RI, to learn more about WordPress and share info with other WordPress geeks users and developers. It's an amazing event and every year, I learn a ton!This year, I was honored to be chosen as a presenter for WordCamp Rhode Island! And because I'm so incredibly organized and on top of things, I am now … [Read more...]
Why “Welcome to our Blog” is the Suckiest Way to Launch a Blog, Ever
I’ve written and managed many blogs over the years, and my advice remains the same: launch with a number of blog articles. Do NOT, under any circumstances, launch your blog with one entry that says, “Welcome to our blog” and nothing else.Today I’m breaking that rule to illustrate to you why:1) It looks stupid. Frankly, when I see a blog launched and all it says is “coming soon!” or it just has one little "Welcome to our blog" article, I know that the company is not committed to … [Read more...]