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Basic Blog SEO

May 17, 2020 by Aileen McDonough

A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, categories, content strategy, keywords, search engine optimization, SEO

WordCampRI 2016

September 21, 2016 by Aileen McDonough

Mark your calendars: WordCamp is coming! WordCampRI takes place on Friday, September 30-Saturday, October 1, 2016, at New England Tech in East Greenwich, Rhode Island. This amazing event offers 2 days of all things WordPress, and whether you’re a newbie who just started a WordPress site, or a seasoned WordPress veteran who’s contributing to WordPress Core, you WILL get something out of this event. [Tweet "Stuff your brain with #WordPress info and education at @WordCampRI! … [Read more...]

Filed Under: Blog Like a Boss, News Tagged With: blog, blog tips, blogging, content marketing, content strategy, web content, website design, websites, WordCamp, WordPress

A Stunningly Simple Content Calendar

May 19, 2016 by Aileen McDonough

Content is king, but you don’t have to be its slave! Want to blog like a boss? Start here. Creating a content calendar (also known as an editorial calendar for all you escapees from the old publishing model) will help you get ahold of the content monster. [Tweet "Content is king, but you don’t have to be its slave! http://wp.me/p7jtXE-2rI"] Our content calendar covers goals, themes, and allllll the places you’ll want to publish your content. Start with the gimmes (holidays and other events … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, content calendar, content strategy, editorial calendar

Title Tag and Meta Description: A Basic Guide

May 16, 2016 by Aileen McDonough

When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, content strategy, meta description, search engine optimization, Search Engine Results Page, SEO, SERP, title tag

What the f$%k do I need a blog for, anyway?

April 25, 2016 by Aileen McDonough

Frequently Asked Questions from business owners who have not yet started their company blogs Q: Who actually reads this sh#@t? A: You would be surprised! Even a company blog has news that may be of interest to your customers. As long as you provide good, quality information, people will read. You can also choose topics that will get your blog read and shared: featuring customers, sharing news, and more. Listen, you have a business because your customers need your knowledge and expertise. … [Read more...]

Filed Under: Blog Like a Boss, Words on Websites Tagged With: blog, blogging, content, content marketing, content strategy, SEO

How to Start a Decent Company Blog

March 21, 2016 by Aileen McDonough

Many companies understand the value of a company blog--it’s a great way to educate and inform your audience, as well as build relationships with your customers. It’s also a key part of your SEO strategy. But HOW TO GET STARTED?????   1) Brainstorm: Think about your customers. What do they want to know? There’s a lot you can share with them--new hires, new products, industry news. But go beyond that. Think about who your customers follow. Who they like to read. Partner with local … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog management, blog tips, blog writing, blogging, content, content marketing, content strategy

WordCamp Providence 2015

December 18, 2015 by Aileen McDonough

WordPress is a great platform for web development and it has made producing your own content possible for so many people. for the past couple of years, I've attended WordCamp in Providence, RI, to learn more about WordPress and share info with other WordPress geeks users and developers. It's an amazing event and every year, I learn a ton! This year, I was honored to be chosen as a presenter for WordCamp Rhode Island! And because I'm so incredibly organized and on top of things, I am now … [Read more...]

Filed Under: Blog Like a Boss, Words on Websites Tagged With: content marketing, content strategy, web content, website design, websites, WordCamp, WordPress

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