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3 Reasons You Should Hire Out Your Blog

by Aileen McDonough

Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog: You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blogging, content, content marketing, SEO, websites

What the f$%k do I need a blog for, anyway?

by Aileen McDonough

Frequently Asked Questions from business owners who have not yet started their company blogs Q: Who actually reads this sh#@t? A: You would be surprised! Even a company blog has news that may be of interest to your customers. As long as you provide good, quality information, people will read. You can also choose topics that will get your blog read and shared: featuring customers, sharing news, and more. Listen, you have a business because your customers need your knowledge and expertise. … [Read more...]

Filed Under: Blog Like a Boss, Words on Websites Tagged With: blog, blogging, content, content marketing, content strategy, SEO

How to Start a Decent Company Blog

by Aileen McDonough

Many companies understand the value of a company blog--it’s a great way to educate and inform your audience, as well as build relationships with your customers. It’s also a key part of your SEO strategy. But HOW TO GET STARTED?????   1) Brainstorm: Think about your customers. What do they want to know? There’s a lot you can share with them--new hires, new products, industry news. But go beyond that. Think about who your customers follow. Who they like to read. Partner with local … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog management, blog tips, blog writing, blogging, content, content marketing, content strategy

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