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I’m Going to Disney World

by Aileen McDonough

The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced. I’m very proud to have had articles published in RISBJ! Check out the article below, and let me know what you think in the comments! RISBJ vol 1 issue 8 Disney   You can also … [Read more...]

Filed Under: Marketing Magic Tagged With: customer experience, customer satisfaction, Disney, Disney world, marketing, Rhode Island Small Business Journal, RISBJ

Magic

by Aileen McDonough

Legend says, the natives who first saw the white men on the shores of what was then not even called America were at first blind to them. They'd never seen ships before, so they kept saying they saw distant "clouds” on the sea. Billowing sails can certainly look like clouds and they had no point of reference for such a thing. But the local shaman, which is kind of a cross between doctor, magician, and priest in native culture (depending on who you talk to) kept seeing something different. Every … [Read more...]

Filed Under: Marketing Magic Tagged With: content marketing, Entrepreneur, marketing, Rhode Island Small Business Journal, RISBJ, SBO, visionary

Lessons from a Lipstick

by Aileen McDonough

The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced. I’m very proud to have had articles published in RISBJ! Check out this article on what direct sales taught me about running a business. … [Read more...]

Filed Under: Celebrating Entrepreneurs, Marketing Magic Tagged With: marketing, Rhode Island Small Business Journal, RISBJ, sales, sales skills, SBO

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