Very often, I am asked if a creative professional I recommend is "reasonably priced." I don't know what that means. In the current market, for example, logo design can cost you anywhere from $5 to $50,000 (or more--the new Rhode Island tourism logo, which is universally hated by Rhode Islanders, cost $1 million. Yet it was designed by the guy who came up with I♥NY, so who knows? Maybe it will be a sleeper hit.) What, exactly, is “reasonable”?The definition of professional is someone who … [Read more...]
Photo Shoot at Attleboro, MA Historical Site
Recently, 3am Writers worked with Kensington Real Estate Brokerage to create press releases and other pieces for online content and social media. I always enjoy working with photographer Jen Osojnicki (she makes me look good!) and I welcomed the chance to connect with my longtime client and fellow Social Media Diva, Sheryle DiGirolamo.Sheryle is a local REALTOR®and owner of Kensington Real Estate Brokerage, a boutique real estate firm with offices at 214 North Main Street in Attleboro, MA … [Read more...]
Magic
Legend says, the natives who first saw the white men on the shores of what was then not even called America were at first blind to them. They'd never seen ships before, so they kept saying they saw distant "clouds” on the sea. Billowing sails can certainly look like clouds and they had no point of reference for such a thing. But the local shaman, which is kind of a cross between doctor, magician, and priest in native culture (depending on who you talk to) kept seeing something different. Every … [Read more...]
The Five Senses for Small Business Success
The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced. I’m very proud to have had articles published in RISBJ! Check out this article on how the Providence College basketball coach inspired me to work on my business. … [Read more...]
Lessons from a Lipstick
The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced.I’m very proud to have had articles published in RISBJ! Check out this article on what direct sales taught me about running a business. … [Read more...]
Where to Put your Focus: Business Lessons from a Yoga Practice
The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced.I’m very proud to have had articles published in RISBJ! Check out this article ….. … [Read more...]
What Have You Done for Me Lately?
This article is excerpted from an article that originally appeared in the inaugural online issue of The Rhode Island Small Business Journal. I had an experience once that reminded me of something I preach constantly: it's easier and less expensive to cultivate customer loyalty than it is to go after new customers...yet many businesses do not do that! Here’s what happened: I signed my daughter up for soccer at a place we really like. The instruction and … [Read more...]
The 4 Bs for Social Media Success
The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced.I’m very proud to have had articles published in RISBJ! Check out this article I wrote with my good pal and business contact Jen Osojnicki, about how to create and maintain kickass social … [Read more...]
Work Naked if You Have To…a Few Rules to Break for Work-at-Home Productivity
The Rhode Island Small Business Journal, or RISBJ, is a business magazine featuring articles from local professionals and business owners. In a few short years, it has become the premier business publication in Rhode Island and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced.I’m very proud to have had several articles published in RISBJ. Check out this article on how to stay productive while working at home, we'd love to hear what you think! … [Read more...]