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Basic Blog SEO

May 17, 2020 by Aileen McDonough

A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, categories, content strategy, keywords, search engine optimization, SEO

Title Tag and Meta Description: A Basic Guide

May 16, 2016 by Aileen McDonough

When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, content strategy, meta description, search engine optimization, Search Engine Results Page, SEO, SERP, title tag

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