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Basic Blog SEO

May 17, 2020 by Aileen McDonough

A blog worth writing is worth optimizing. You don’t have to be an SEO expert to make sure your blog article has what it needs to get noticed by search engines. (Although having an SEO expert around can be very helpful for full-scale online campaigns, and we can certainly refer you to one if need be.) We suggest these 3 steps for basic blog SEO: Use a keyword or two: You can find popular keywords through the Google Adwords Keyword Planner. Don’t load your article with keywords--remember, … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, categories, content strategy, keywords, search engine optimization, SEO

3 Reasons You Should Hire Out Your Blog

March 2, 2020 by Aileen McDonough

Now, as you know, every company needs a blog. And starting a blog is very do-able. It doesn’t have to be painful. But that doesn’t mean you have to be the one doing it. Here are 3 reasons to hire out your blog: You may have been an English major--I was, too--but writing content for social media and promotion is NOT like writing your college papers. I've been doing this for over 10 years and I know what it takes to hit the moving targets of SEO, customer engagement, and effective … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blogging, content, content marketing, SEO, websites

Title Tag and Meta Description: A Basic Guide

May 16, 2016 by Aileen McDonough

When we write blog articles (for our own blog and for our clients as well) we like to create a full promotional piece. To ensure our blog articles are ready to publish, we need to create title tags and meta descriptions. We wrote up this guide with a little help from our colleagues at Ella J. Designs. EJD creates purpose-driven websites with beautiful designs and solid SEO. So, what are title tags and meta descriptions? To answer that, let’s first look at their purpose: They’re a signal … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog tips, blogging, content strategy, meta description, search engine optimization, Search Engine Results Page, SEO, SERP, title tag

What the f$%k do I need a blog for, anyway?

April 25, 2016 by Aileen McDonough

Frequently Asked Questions from business owners who have not yet started their company blogs Q: Who actually reads this sh#@t? A: You would be surprised! Even a company blog has news that may be of interest to your customers. As long as you provide good, quality information, people will read. You can also choose topics that will get your blog read and shared: featuring customers, sharing news, and more. Listen, you have a business because your customers need your knowledge and expertise. … [Read more...]

Filed Under: Blog Like a Boss, Words on Websites Tagged With: blog, blogging, content, content marketing, content strategy, SEO

Why “Welcome to our Blog” is the Suckiest Way to Launch a Blog, Ever

September 22, 2015 by Aileen McDonough

I’ve written and managed many blogs over the years, and my advice remains the same: launch with a number of blog articles. Do NOT, under any circumstances, launch your blog with one entry that says, “Welcome to our blog” and nothing else. Today I’m breaking that rule to illustrate to you why: 1) It looks stupid. Frankly, when I see a blog launched and all it says is “coming soon!” or it just has one little "Welcome to our blog" article, I know that the company is not committed to … [Read more...]

Filed Under: Blog Like a Boss, Marketing Magic Tagged With: blog, blog launch, content marketing, SEO, social media

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