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Sprinkle a little Pumpkin Spice on your Business

by Aileen McDonough

Everything’s coming up pumpkin this month, so I thought it would be a good time to review a book I read that has truly changed things for my business. This book, The Pumpkin Plan by Mike Michalowicz‎, was recommended to me by my numbers guru, Stephanie Robl at Ten Key, Inc. Bookkeeping and Accounting. Stephanie read the book and reviewed it on her blog, so I had to check it out! The book is based on the way farmers grow HUGE, award-winning pumpkins, and it outlines a very simple process for … [Read more...]

Filed Under: Celebrating Entrepreneurs, Marketing Magic Tagged With: book review, business development, business growth, business strategy, Entrepreneur, favorite books, small business, small business owner, The Pumpkin Plan

What is a “Reasonable Price” for Creative Services?

by Aileen McDonough

Very often, I am asked if a creative professional I recommend is "reasonably priced." I don't know what that means. In the current market, for example, logo design can cost you anywhere from $5 to $50,000 (or more--the new Rhode Island tourism logo, which is universally hated by Rhode Islanders, cost $1 million. Yet it was designed by the guy who came up with I♥NY, so who knows? Maybe it will be a sleeper hit.) What, exactly, is “reasonable”? The definition of professional is someone who … [Read more...]

Filed Under: Celebrating Entrepreneurs, Words on Websites Tagged With: amateur, blog, blog tips, budget, creative services, Entrepreneur, professional, SBO, small business

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