The Rhode Island Small Business Journal, or RISBJ, is a local business magazine featuring articles from professionals and business owners. In a few short years, it has become the premier business publication and the go-to resource for entrepreneurs of every stripe: aspiring, first-time, and experienced. I’m very proud to have had articles published in RISBJ! Check out this article I wrote with my good pal and business contact Jen Osojnicki, about how to create and maintain kickass social … [Read more...]
Why “Welcome to our Blog” is the Suckiest Way to Launch a Blog, Ever
I’ve written and managed many blogs over the years, and my advice remains the same: launch with a number of blog articles. Do NOT, under any circumstances, launch your blog with one entry that says, “Welcome to our blog” and nothing else. Today I’m breaking that rule to illustrate to you why: 1) It looks stupid. Frankly, when I see a blog launched and all it says is “coming soon!” or it just has one little "Welcome to our blog" article, I know that the company is not committed to … [Read more...]